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Intelligent Pricing Seminar – Optimal Package Calculator | SPSS Hungary organized an “Intelligent Pricing Seminar” on 27th November, 2009.
We successfully introduced a product propensity model system to support cross-sell sales activity of | We successfully introduced a product propensity model system to support cross-sell sales activity of T-Mobile brand at Magyar Telekom in 2006.
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We accomplished a churn project successfully at T-Mobile Macedonia. The project started in February, | We accomplished a churn project successfully at T-Mobile Macedonia.
Project in USA |  We performed a successful project in the USA.

Career | Datawarehouse architect, Data mining analyst, Oracle developer...
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Skiing in Austria | Company ski weekend.


(The Apollo Cash optimalization system, developed by us with HP as a partner, won the prize called "IT-Business Leadership Award" in 2005. This award is given to patent and innovative products every year.)



  • Customer Profitability (CV customer value analysis)The profitability model calculates financial value for each customer month by month to support front-end customer interactions
  • Price SensitivitySupporting decision-making concerning new service introduction and price modification by revealing relationships between pricing and expected customer behavior
  • Churn, retention Estimating churn probabilities for each customer thus identifying likely leavers to increase their lifetime by proactive interactions
  • CannibalizmMeasuring the effect of new service introduction to other sources of profit
  • Disloyalty AnalysisAiding customer retention campaigns by identifying customers most likely to leave, and generating attractive retention offers
  • Campaign EffectivenessTarget-group selection for better response rates; measure success
  • Price-Sensitivity ModelsCreating mathematical models of price-sensitivity and customer attrition to determine new pricing strategies for insurance companies
  • Measuring Regional PotentialsCreating motivation systems for branch managers, measuring market share based on regional statistical data
  • Need-based customer segmentation
  • Product-portfolio analysis
  • Customer retention
  • Optimalized product calculation (to acquisition and retention campaignes)
  • Credit risk analysis
  • Collection-Scoring